Ricoh Theta

$399.00 MSRP
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Aside from Sony's high-profile QX cameras, the most exciting photo-related release at IFA 2013 has been the Ricoh Theta (MSRP $399). In part, that's because Canon and Nikon are virtual no-shows here, but let's not give Ricoh short shrift: The Theta is every bit as intriguing as Sony's smartphone gambit, if more of a longshot for broad appeal.

Here's what makes it so crazy: The Theta is the first mass-produced camera to record 360-degree spherical imagery.

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