NPD Group Studies Price of Technology

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*December 1, 2004 *– The NPD Group released a study Monday, stating that digital camera prices dropped 31 percent within the last year. The marketing research group monitored prices of electronic devices, such as plasma TVs and digital cameras, and noticed the prices of technology dropping 18 percent from the same time period in 2003. Since the group began watching prices in January 2003, prices for these products have fallen by more than 31 percent.

According to the NPD Group, the average price of a 3-megapixel camera is $207.

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