Fujifilm Finepix X100 Review
The Fujifilm X100 is a unique camera with great performance and features, but definitely try before you buy.
The Fujifilm Finepix X100 (MSRP $1,199.95) made a huge splash when it was announced nearly a year ago at Photokina. We salivated over it at CES, then ran to get our hands on it at CP+. The performance and manual controls were everything we dreamed they would be, but a number of design and handling quirks make this a definite try-before-you-buy camera.
What sets the Fujifilm X100 apart? It's a camera designed to appeal to photography enthusiasts who long for the days of physical manual controls, rangefinders, and sturdy metal bodies that—gasp!—used film instead of digital sensors. The X100 is all digital, however, featuring a remarkable hybrid optical/electronic viewfinder. This combination of retro charm and modern technology has the photography world swooning, but don't fall into a fainting fit just yet; cool throwback design can only take you so far, and with a weighty price tag like this one, the X100 needs to get its image quality right, too.
Design & Usability
The X100 is packed with enough options to make beginners go cross-eyed, but enthusiasts will enjoy hours of playtime.
Handling the X100 is very Jekyll and Hyde experience. On the one hand, you have those gorgeous metal control dials. You will love adjusting aperture, shutter speed, and exposure. You'll love using the hybrid viewfinder. On the other hand, you're stuck with flimsy rear controls: the scroll wheel and d-pad, the under-utilized jog lever, and the horrible focus mode switch. If you spend a lot of time navigating the menus and changing up your settings (or switching between manual focus and single AF), you will hate your life. You will be annoyed that Fuji didn't put the same love and care into these buttons and switches that they put into the rest of the design. You will think twice about buying the X100.
Aside from those handling issues, the controls definitely a strong suit of the X100. Your main exposure controls all have dedicated dials (aside from ISO, which can be assigned to the custom Function button) and the more intricate controls are relegated to the menus. Do some digging, however, and you'll be rewarded with bracketing options, a variety of controls to impact dynamic range, Kelvin selection and white balance shift, color and sharpness adjustments, and more.
By far the most enjoyable tweaks are available during RAW conversion. Using the X100's in-camera RAW converter allows you to create a JPEG from RAW, while applying a large number of optional adjustments, including push/pull processing, film simulation, white balance, noise reduction, highlight/shadow tone, and much more. It's not the same as sitting in a darkroom all day, but it allows a little bit of extra control that enthusiasts are going to love.
Most of the X100's hardware is a dream come true.
Without question the headline hardware feature of the Fujifilm X100 is the hybrid optical/electronic viewfinder. A toggle switch on the front of the camera allows you to easily swap between an entirely electronic viewfinder or a hybrid optical finder, both occupying the same physical space on the body. Even when using the rangefinder-style optical setting, there's an electronic overlay that displays basic shooting information. If you want to know more about the X100's Reverse Galilean configuration and prism design, you can read about the viewfinder in excruciating detail on the official X100 site.
While the technology is certainly exciting, the user experience is what really counts. In this department, the viewfinder delivers in spades, with comfort, convenience, and an excellent view of your subject. The toggle in the front works well—we won't deny that we spent a lot of time switching between the two modes, just for fun. It's definitely an awkward way to view your images in playback, but it's a great way to line up your next shot.
As for the rest, the 2.8-inch LCD is bright, crisp, and surprisingly resilient to fingerprints and glare, too. Lastly, the X100 complements its excellent body design with a 12.3-megapixel APS-C image sensor and a Fujinon 23mm f/2.0 lens. This is a very nice lens that offers a useful focal length for some street shooting and snapshots—good thing, because the X100 is a fixed lens camera, so you can't swap out the 23mm lens for something different.
Very strong image quality is hindered by a few unfortunate performance quirks.
Just about every aspect of the X100's performance presents an opportunity for bragging. Color accuracy, noise, sharpness, and long exposure results were all incredibly strong. Rather than the usual color modes seen on other cameras, Fuji has given the X100 a number of modes designed to replicate famous film stocks. While we did see some fairly accurate shots in our lab, the joy of being able to shoot a digital approximation of Velvia forever is likely to be more appealing.
Dynamic range was perhaps the most disappointing aspect of the camera's performance, but you can augment this by using dynamic range expansion at high ISOs. Still, you'll get the best results from the X100 by shooting at the lowest ISO speeds. This is aided by the camera's f/2.0 lens, which should allow you to still shoot at usable shutter speeds without relying much on higher ISOs.
The X100 does have one other unusual quirk: the custom white balance is not as accurate as it should be, leaving you to use a white balance preset, Kelvin temperature set, or white balance shift in order to get the most accurate colors indoors. It's an incredibly frustrating aspect of the X100, though, and we recommend shooting RAW and bypassing the pesky white balance system altogether.
Unfortunately, white balance issues pale in comparison to the camera's very poor autofocus system, which is both slow and inaccurate. After shooting with the camera for an extensive period of time, our best advice is to rely on manual focus whenever possible. (Unfortunately, manual focus is often just as frustrating. Go hyperfocal if you can.)
The X100 is for enthusiasts
The Fujifilm X100 (MSRP $1,199.95) is the kind of camera that should only be purchased by someone that can appreciate its intricacies—while overlooking its eccentricities. This camera is capable of capturing beautiful photos, but you need patience to really get the most out of the X100. The autofocus is slow and unreliable, several of the controls are a bit complicated to use in tandem, and many options are buried in a menu that can only be navigated via unwieldy controls.
In other words, don't buy the X100 for its trendy look. If you're a savvy photographer, you should buy the camera for its responsive control dials, its APS-C sensor, its f/2.0 lens, and its varied set of options. Just be prepared to suffer a bit for your art.
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