Kodak today announced the release of the Easyshare DX7590 (spec sheet), a moderately priced digital SLR-style camera for the mid-level consumer that�s a step up from last year�s popular Easyshare DX6490. The Easyshare DX7590 retains the most popular features of the DX6490, including a large 2.2-inch LCD screen and a 10X optical zoom lens, while adding more memory, more megapixels and more manual control.
The DX7590 is only the second Kodak camera to include the Schneider-Kreuznach Variogon optical zoom lens which, together with Kodak�s Advanced Digital Zoom, delivers 30X magnification and reaches maximum zoom in only two seconds. According to Kodak press materials, the German-designed lens �enables users to get close to the action and fill the frame, or achieve more natural poses from subjects by shooting them from a distance.�
The DX7590 will offer 5 megapixels for prints up to 20�x 30�, a 38-380mm zoom, a 331,000 pixel electronic viewfinder, apertures between f/2.8 and f/8, indoor/outdoor LCD, JPEG fine and standard compression, audio and video capture, external flash sync, burst mode and a self-timer, and will weigh 12.3 oz. without card and battery.
Users will appreciate the upgrade of the internal memory from a skimpy 16 megabytes to a more generous 32, a feature particularly attractive to amateur movie-makers taking advantage of the DX7590�s video and audio options, both notable features of the DX6490. The DX7590 also offers one million more megapixels than the DX6490 and will be more than one second faster shot to shot.
The DX7590 offers 22 scene and color modes and a number of features for camera enthusiasts including saturated, neutral, portrait, black and white, and sepia options. DigitalCameraInfo.com�s review of the DX6490 noted that, in contrast to the tendency of most digital cameras to oversaturate colors to compensate for skin tone, Kodak�s excellent color score indicates images that were more muted and accurate. Press materials for the DX7590 indicate color performance above the DX6490.
An important component of Kodak�s success in the digital camera market has been its focus on connectivity aimed at point-and-shoot users. The DX7590 has even more connectivity features than the DX6490, including an in-camera album function and menu options for tagging pictures for e-mail.
With the release of the DX7590, Kodak announced the introduction of an optional printer dock (retailing for US $199.99) able to print borderless, commercial-quality 4 x 6 pictures, and patented paper claiming to last a hundred years under normal display conditions. Despite this development, Kodak is at the same time expanding its retail printing operation, banking on the convenience of its own OFOTO online printing service and drugstore Picture Maker kiosks.
The Easyshare DX7590 retails for US $499.95, $100 more than the original retail of the DX 6490 at its release one year ago.