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Fujifilm X10 Digital Camera Review

The Fujifilm X10 hits all the marks that an advanced compact should, surpassing most of its rivals.

$599.00 MSRP


It's been a strong year for Fujifilm. They've launched a number of well-received higher-end shooters, including the HS20EXR and F600EXR long zooms, and especially the X100 premium compact. They've all had some pretty notable flaws, but each has earned a loyal fan base by following a different path than any of the bigger names in the industry.

The X10 is Fuji's latest attempt at the enthusiast photographer market. It's basically a pared-down version of the X100, offering similar styling and design as its elder sibling, but with a much more palatable price tag. Meant to compete directly with the Canon G12 and Nikon P7100 prosumer compacts, the X10 is a retro-fied, rangefinder-esque take on this niche genre.

Good looks don't matter if the X10 turns out to be a well-designed paperweight, but Fujifilm did a great job putting together a well-rounded, highly capable advanced compact camera. Read on to see how they did it.

Comparable Products

Before you buy the Fujifilm FinePix X10, take a look at these other point & shoot cameras.


  1. Introduction
  2. Product Tour
  3. Color
  4. Noise
  5. Resolution
  6. Video
  7. Playback
  8. Hardware
  9. Controls
  10. Design & Handling
  11. Canon PowerShot G12 Comparison
  12. Canon PowerShot S100 Comparison
  13. Fujifilm FinePix F600EXR Comparison
  14. Conclusion
  15. Photo Gallery

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